fashion life

Reliance Brands, headed by industry veteran Darshan Mehta, may invest up to Rs 200 crore to support units that are driven by the talent and corporate vision. "We could see on all assets related to fashion, and not necessarily going away," Mehta told TOI. The company took three years of discussions for what he calls a "risky investment" in fashion and can cut the first appointment in the calendar year. "We want to work with designers, brands and even interesting models of e-commerce footprint in India as their basic business plan, "said Mehta." An agreement will be possible only when there is complete understanding between us and the contractor from the first day. There have been attempts in the past, "he added. Reliance is not willing to take majority control, but wishing to attend to own intellectual property in these transactions, which is like PE is in the mind. The Company has not reserved a specific body for its investment project.