2011年5月19日星期四

Marc Jacobs Hobo not a majority of revenue

“We had high hopes that this would happen eventually, but we never imagined it would happen this quickly,” said Jeff Bezos, Amazon’s chief executive, in a statement. “We’ve been selling print books
Marc Jacobs Hobo
for 15 years and Kindle books for less than four years.”
But people should not exile their bookshelves to storage quite yet, many analysts warned. Over all, e-books account for only about 14 percent of all general consumer fiction and nonfiction books sold, according to Forrester Research.
“E-book reading is a big deal and it’s going to continue to be even bigger,” said James L. McQuivey, a digital media analyst at Forrester. “But we are not to the point where e-books are a majority of unit sales and certainly not a majority of revenue.”
Amazon’s latest milestone was unsurprising to industry observers. The company said last July that sales of e-books outnumbered hardcover books and it said in January that the same was true for paperbacks. For Amazon, though, the milestone is proof that it has successfully leapt from a print business to a digital one, a transition that has challenged most companies that sell media.

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